We have seen a significant shift in how we consume movie and television content via the use of apps on devices as opposed to using cable and satellite providers.
I am not yet ready to ditch my satellite provider in my house, yet. However, the day will come when we will all be able to choose what we consume, and how we consume it, without being tied to the ridiculous bundling tactics of the cable and satellite providers. I pay for 200+ channels, in order to receive the dozen or so channels I actually watch.
I am looking forward to being in the drivers seat and having total control over what content I am able to say no to.